Why having smart AI ideas isn't enough

AI can tell you lots of smart things about your business. It can show you which customers might buy something. It can warn you when a machine might break. It can even tell you which sales leads are the best ones.

But here's the problem: knowing something and doing something about it are totally different things.

What Goes Wrong

Think about it like this: Your AI says "Customer A really likes your red widgets and will probably buy one next week." That's great! But then what?
Does someone call Customer A? Does someone make sure there are red widgets in stock? Does someone follow up if they don't buy?Most companies don't have clear answers to these questions. So the smart AI idea just sits there doing nothing.

Real Examples

• ‍Your marketing AI tells you that people who read certain blog posts buy more stuff. But nobody knows which blog posts to write next or who should write them.
• ‍Your maintenance AI says a machine will break in 30 days. But nobody knows who should fix it, when to order parts, or which machines to fix first.
• ‍Your sales AI gives each potential customer a score from 1 to 10. But each salesperson treats a "7" differently, so results are all over the place.

How to Fix This

You need simple rules that anyone can follow when AI gives you information. Here's how:

‍Step 1: Write Down What Happens Now

‍Pick one smart idea your AI gives you regularly. Write down everything that happens next, step by step.

‍Step 2: Find Where Things Go Wrong

‍Look for places where people get confused, do different things, or nothing happens at all after AI speaks up.Step 3: Make Simple RulesCreate easy-to-follow instructions. Like: "When AI says a customer will buy, call them within 2 hours."

‍Step 4: Test and Improve

‍Try your new rules with a few people first. Fix what doesn't work. Then teach everyone else.

Why This Matters

Companies that are good at turning AI ideas into real actions will beat companies that just have fancy AI tools.

It's like having the world's smartest assistant who gives you perfect advice, but you never follow through on what they tell you.Your AI is already smart enough. The question is: are your people ready to act on what it tells them?

If you need someone to bounce some ideas that can improve you and your organization, reach out. We'd love to help.